Financial Operations for E-Commerce Brands

Your Vision Deserves a Foundation Built to Grow.

We design and manage the financial operations, systems, and reporting that give e-commerce brands clarity, confidence, and the freedom to focus on growth.

Numbers & Naps CEO financial snapshot on laptop with coastal view
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Trusted by Ambitious E-Commerce Founders

E-Commerce Expertise

We understand the unique challenges of e-commerce.

Systems That Scale

We build efficient processes that grow with your business.

Clarity That Drives Confidence

Accurate numbers and reporting you can rely on.

A Partner in Your Success

We're in it with you for the long run.

“We believe dependable financial operations create confidence — not just accurate reports.”

Founder philosophy — the Numbers & Naps Method
Founder & Financial Operations Expert

Hi, I'm Stefanie.
I'm your behind-the-scenes partner for growth.

With over 20 years of experience in accounting and financial operations — including 15 years in the active sports industry and 7 years mastering e-commerce — I help founders bring clarity to their numbers, streamline their systems, and build the financial foundation they need to scale with confidence.

E-Commerce Expertise

Deep experience supporting e-commerce brands at every stage.

Systems That Work

I design financial operations that are efficient, organized, and built to scale.

Clarity You Can Count On

Accurate reporting and insights so you can make confident decisions.

A Partner Who Cares

I treat your business like my own — because your success matters.

Experience that makes a difference.
20+
Years of Experience in Accounting & Financial Operations
15
Years in the Active Sports Industry
7
Years in E-Commerce
Continuous Learner — Always Improving

My mission is simple: build financial operations that bring clarity, save time, and give you the confidence to grow your brand on your terms.

How We Help

Financial operations designed for the way e-commerce really works.

We combine deep accounting expertise with smart systems and proven processes to bring clarity, streamline operations, and support confident decision-making at every stage of growth.

Operational systems — connected e-commerce warehouse and dashboard

Financial Foundations

Clean, accurate books and processes you can trust. We build the financial foundation that supports confident decision-making.

Connected Technology

We integrate the right platforms and tools to create a connected system that saves time, reduces errors, and gives you clarity.

Inventory & Operations

From inventory tracking to cost of goods sold, we help you streamline operations so your numbers reflect the real health of your business.

Ongoing Partnership

We're more than your bookkeeper. We're your long-term partner, providing insight and support as you grow with confidence.

Is Numbers & Naps Right for You?

Every successful partnership starts with the right fit. We work best with founders who value thoughtful systems, organized financial operations, and long-term partnerships. If you're looking for more than bookkeeping and want a financial foundation designed to support sustainable growth, we'd love to meet you.

Schedule a Discovery Call

“Every recommendation should have a purpose.”

Why Numbers & Naps?

People often smile when they first hear the name Numbers & Naps. We hope they remember it for what it stands for.

Numbers represent clarity, confidence, and informed decisions. Naps represent balance — the freedom that comes from knowing your financial operations are organized, dependable, and working even when you're not.

Too many business owners believe growth has to come with constant stress and long hours. We believe something different.

We believe thoughtful financial operations give business owners the freedom to grow with confidence.

When your financial operations are thoughtfully designed and your systems work together, you spend less time untangling the back office and more time focusing on growing your business, serving your customers, and enjoying life outside of it.

Because we believe success shouldn't come at the expense of balance.

“The stronger your foundation, the more confidently you can grow.”

Our Process

The BUILD Method

A four-phase approach to financial operations that scale with you.

The BUILD Method framework, sketched on paper
01

Build Foundation

We start with clean, accurate data and strong financial foundations.

02

Unify Systems

We connect your tech stack so your data flows seamlessly.

03

Implement Processes

We create processes and tools that bring consistency and efficiency.

04

Drive Growth

We deliver insights that help you make confident, strategic decisions.

Built On

Built on Long-Term Partnerships.

The strongest financial partnerships aren't measured in months — they're built over years of trust, thoughtful guidance, and shared growth.

As the founder of a national service company, I've worked with many accountants and bookkeepers over the years. When I began helping my daughter launch an e-commerce brand, I quickly realized how difficult it was to find someone who truly understood Shopify, QuickBooks, A2X, and the unique tax and accounting challenges of e-commerce. Stefanie has been knowledgeable, responsive, and great to work with. She has helped us get everything set up correctly from the start and has been flexible as our needs have evolved. I highly recommend her to any business looking for a financial operations partner who truly understands the e-commerce ecosystem.

Joe Giacalone
Founder, Arch Painting Inc · Co-Founder, Half Dressed
E-Commerce Growth Partner
Questions

Frequently Asked

Yes. We specialize in Shopify-based e-commerce brands because we understand the unique financial and operational complexities of running and scaling a Shopify business. From accounting and inventory to connected systems, sales tax, and reporting, we build financial operations designed specifically for the way Shopify brands work.

We work primarily with QuickBooks Online and the technology platforms that connect your e-commerce operations to your financial systems. Depending on your business and needs, this can include Shopify, A2X, MyWorks, Finale Inventory, and Numeral, along with other tools that support inventory, sales tax, reporting, and operational workflows.

Absolutely. Whether you need a cleanup, a fresh start, or help organizing your financial systems, we'll meet you where you are and build a plan together.

We start with a discovery call to understand your business, systems, and goals. From there, we identify what’s working, what needs attention, and where we can strengthen your financial operations. We then build a plan around your business—whether you need a stronger foundation, connected systems, better processes, or ongoing support.

Yes. We provide ongoing financial operations support tailored to your business, from bookkeeping oversight to systems and process improvements as your company grows.

It starts with a conversation. We'll learn about your business, understand your goals, and recommend the best path forward based on your current needs.

Let's Get Started

Ready to build financial operations that scale?

Let's talk about where you're headed — and how we can build the financial foundation to get you there.

Book a Discovery Call
Growth planning — next priorities and growth blueprint